An advisory committee to stimulate business tourism

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Photo credit: Palais des congrès de Montréal

Tourisme d’Affaires Québec (TDAQ), as agent of the Ministry of Tourism, announced the creation of a 16-member business tourism advisory committee.

This committee will be tasked with identifying and prioritizing various development actions in the meetings and business events sector, with a view to increasing revenues and respecting sustainable and responsible practices.

“The establishment of this advisory committee is an important step in the implementation of the Government Action Plan for Business Tourism 2023-2026,” said Gilber Paquette, general manager of TDAQ, in a press release. I am confident that the expertise and collaboration of the committee members will allow us to implement effective strategies to grow business tourism in Quebec. »

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In particular, the Commission’s mandate will consist of identifying the needs, problems and barriers to the growth of the business tourism sector, prioritizing actions and designing field development strategies within the framework of the Government Action Plan 2023-2026, in order to to base its decisions on a study on the needs of the sector to be carried out in spring 2024, and finally to mobilize other stakeholders if necessary (municipal authorities, event organizers, etc.).

Here is the list of committee members:

  • Gilber Paquette, General Manager of TDAQ (Chairman)
  • Line Latour, tourism consultant at Line Latour Consultant (secretary)
  • Jeff Turmel, innovation and policy advisor at the Ministry of Tourism (observer)
  • Charles Lacasse, Partnership Management Advisor at the Ministry of Tourism (observer)
  • Nancy Arpin, general manager of the Tourism and Convention Office of Val-d’Or
  • Anne-Sophie Aubé, Sales Director at Courtyard Montréal-Brossard
  • Yanick Gamelin, director of tourism at Tourisme Drummondville
  • Marc-André Gemme, business development delegate at the Palais des congrès de Montréal
  • Andrée Gilbert, director of development and strategic alliances at the Lévis Convention Center
  • Marie-Josée Grenier, corporate sales director at Tourisme Montérégie
  • André Groulx, director of business events and development at Tourisme Outaouais
  • Martine Laberge, director of sales for business markets at Tourisme Montréal
  • Aude Lafrance-Girard, president of the Château Laurier group
  • Carl Lavoie, Managing Director of Satir Productions
  • Geneviève Leclerc, chairman of Meet4Impact
  • Caroline Lepage, president and CEO of the Quebec City Convention Center
  • Nancy Mcpherson, senior regional sales representative at Fairmont Le Château Montebello
  • Andrée-Anne Proulx, sales and marketing director at Tourisme Laval
  • Caroline Synnott, group sales director at Domaine Château Bromont
  • Mireille Tardif, general manager of Delta Québec

The committee will meet at least six times a year, with more frequent meetings during the start-up phase. The committee’s work will begin soon and the first recommendations are expected in early summer 2024.

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Keywords:

Quebec (province)
Tourism
HRI – General

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