Sister ventures into swimwear at the Venetian brand Lido

Sister makes a splash. The women’s fashion label, founded in 2008 by sisters Domitille and Angélique Brion, launches its first swimwear line for the summer season, combined with beach essentials designed in collaboration with the Venetian brand Lido.

This summery and strikingly minimalist capsule collection includes three swimsuit styles that create a refined silhouette, thanks to technical shaping and supporting materials such as lycra with a matte finish. The collection also includes a breezy cotton voile tunic dress, a lightweight striped sarong-style skirt and swim accessories such as a co-branded cap, beach bag and towel.

Postcard from Venice

Paying tribute to the Lido brand’s Italian origins, the products feature Latin-inspired names: the ‘il bikini’ set (with high-waisted bottoms) is available in ‘pistacchio’ and ‘bacio’ (or eggplant), while the one-piece ‘l’intero’, with delicate straps, is available in a delightful ‘caramello’ brown. All pieces are proudly made in Italy.

These sleek and monochrome designs are showcased by Ukrainian top model Tanya Ruban in a campaign photo under the Venetian sun by Swedish photographer Ben Beagent, against the azure waters of the Adriatic Sea. La dolce vita indeed.

The Soeur x Lido capsule collection is available on both brands’ websites, as well as in select retail locations, with prices ranging from 65 euros (for the ‘la cuffia’ swim cap) to 245 euros for the one-piece swimsuit.

The three-color ready-to-wear brand, which now has 48 stores and more than 500 retailers worldwide, exceeded sales of 50 million euros last year. Since September 2023, Soeur has been part of the portfolio of the Italian private equity firm Style Capital, which acquired 80% of the brand and valued it at almost 70 million euros.